Digital skills audit
Manchester Digital is the largest specialist trade body in the North, working with the region’s most progressive digital and technology businesses. Each year they run a very successful Digital Skills Festival and feeding into this is the Skills Audit, a survey of its membership to understand the key challenges and support needs in the industry.
I was commissioned to review and refresh the survey content, host and manage the online survey process and undertake analysis of the findings. Findings and key insights from the survey were summarised in a research report.
Customer insight in the transport sector
This was a research project with Blackpool Transport in 2018, made up of a series of qualitative street interviews with bus and tram customers across the Fylde Coast. More than 50 interviews were recorded with both local residents and visitors to the area. The interviews focused on feedback about the service they receive, value-for-money, aspects of the service they like and areas for improvement. A full report was produced including key insights, a summary of each theme and full redacted transcripts of each interview.
“This was such a useful piece of work that Adam turned around quickly for us. He was able to ask the questions that mattered, the report was super and has left us with lots of business opportunities to look at.”Sally Shaw
Life in Wyre resident survey
Wyre Council, in partnership with the local NHS CCG, conduct a bi-annual survey with residents of the borough to get feedback on the local area, local services and a range of other topics including online access, healthy lifestyles and mental health. A postal survey was delivered to a random stratified sample of households, with the option to complete it online, followed by a reminder mail-out to non-respondents. Close to 1200 responses were returned. The data was cleaned and weighted, and comments coded into themes. Borough, area and NHS reports were produced which can be used to inform future plans and decisions. Comprehensive cross-tabulations of the weighted analysis and a matrix of comments by theme and postcode area were also delivered to aid further investigation.
“Adam consistently offers a professional service producing the best outcomes for my survey and research work throughout. I have found his advice, knowledge and flexibility invaluable throughout this process and particularly with the solutions he has presented against some testing partnership requirements for the survey.”Sara Ordonez
Annual research workplan
I work with Pendle Council to deliver a range of research projects over the calendar year. We developed a workplan based on some agreed projects, but also recognised the need to be flexible as other needs came up. Projects delivered so far have included a mixed methods consultation on sports and leisure provision in the borough with over 700 responses, an online resident satisfaction survey with over 500 responses, staff survey, business survey and data analysis around key policy themes.
“This arrangement with Adam really works for us. He understands our needs and is always proactive in suggesting suitable research methods and approaches. He has a very flexible and accommodating style and is excellent at keeping us updated on the progress of different projects. We feel we’re in in safe hands.”Philip Mousdale
Ribble Valley Borough Council wanted to better understand businesses in the area, what their needs are and the support they require to grow and prosper. An online survey was developed and hosted, with the response data analysed and a comprehensive research report produced with insights into performance and challenges of Ribble Valley’s business community.
“Adam’s ability to analyse the data, focus on the core issues and steer us in the right direction has been invaluable.”Michelle Haworth
I worked with the Lightpool Festival event team in 2018 to help evaluate the latest light festival in Blackpool during the Illuminations season. This involved developing an evaluation plan, post-event online surveys with visitors and businesses, a qualitative review of feedback on social media and an evaluation report highlighting key findings and learning from the event.
“Methodical, thorough and prompt – Adam has helped us organise our learning needs to help us understand the true outcomes of our festival, so vital as most of our funding is from public sources.”Alex Rinsler
Consumer insight for a new business
Wise Owl Creative approached me to undertake some consumer research with people in the local area to help inform a new business opportunity based on a modern approach to the milk round. A short online survey was developed, focusing on people’s milk habits and their views on using milkmen and single-use plastics. The data was analysed and pulled together into a summary of key insights including price point analysis, profiling and behaviour drivers.
“Adam was so professional, organised and a real pleasure to work with. We’ve used the results to focus our business and I’ve no doubt we’ll use Pearson Insight again.”Paul White
I was commissioned to deliver Blackpool Transport’s annual employee survey. This consisted of a short online survey and paper-based option for remote workers in the company. It included the Net Promoter Score (NPS) methodology as well as a series of open-ended questions to get some qualitative feedback from employees, particularly on any issues raised in previous surveys.
Once the survey closed, comprehensive analysis was undertaken and a report produced focusing on changes over time, differences across internal departments and coded summaries of comments received. The findings have been reviewed by the company’s management team and board to identify opportunities and challenges over the next 12 months.
“We were really impressed with Adam. His knowledge and advice were invaluable both in preparing for the exercise and then understanding the findings and what they mean for us at the end. I wouldn’t hesitate in using Adam again in the future.”Sally Shaw
Pearson Insight supported Chalkstream, a reputation and research consultancy, in their work on the Chartered Institute of Public Relations’ annual State of the Profession Survey, undertaking regression analysis of practitioner income.
“Adam was responsive and professional throughout and we look forward to working with Pearson Insight again.“Ben Verinder