Wyre Council, in partnership with the local NHS, conduct a resident survey every 2 years with their residents. The aim is to get feedback on the local area, local services and a range of other topics including online access, healthy lifestyles and mental health.

They asked for my help to run their latest resident survey over a three-month period, bringing my experience of delivering robust research in the public sector.

1. Discover

We started off with a meeting between me, Wyre Council and the NHS. We discussed the aims and objectives of the survey for each partner, explored questions and topics we wanted the survey to cover and agreed a project timeline for us all to work to.

2. Develop

I set to work developing a survey which would meet the aims of the research project. It usually takes a few goes to arrive at the final version. Each draft is shared with the project lead for feedback, along with suggestions and commentary.

3. Gather

Working with a local print and mail-out supplier, an invite letter with survey and freereply envelope was sent to a random sample of households. I divided the sample based on ward populations to be sure it was reaching every part of the borough.

A reminder mail-out went out part way through the fieldwork to any households who had not responded, and all households had the option to complete the survey online.

4. Analyse

As if by magic (I wish), 1200 surveys were completed and returned which is a good sample size to work from.

The data was cleaned and weighted to be representative of population data. Comments were coded into key themes.

Full cross-tabulation datasets (big tables cut different ways) were run and filters applied to the comments so we could target them by key themes and areas.

5. Insight

Tailored borough, area and NHS reports were produced to inform future plans and decisions. Each report included a summary of key findings, comparisons over time and any significant differences in feedback by demographics such as age and location.

I used a mix of data visualisation techniques to make sure the key findings and significant differences stand out to the reader.

6. Action

A final call with the project lead wrapped things up, where we discussed the findings, what they meant and went through any queries from colleagues and management. 

What they got from Pearson Insight

Me. For better or worse. I’m there in every project from start to finish. They didn’t just get me and my dodgy sense of humour either. They got my skills, experience and software.

I have an Advanced Certificate in Market and Social Research Practice with the Market Research Society and I’ve been running council resident surveys for the best part of 10 years. Basically, I know what I’m doing.

I use industry-leading software so I can develop and host professional surveys in a range of formats and then run powerful analysis with the results. I could throw in a load of big analytical words here, but hopefully you get the picture.

Adam consistently offers a professional service producing the best outcomes for my survey and research work throughout.

Sara Ordonez

Policy and Performance Officer, Wyre Council

Have you got a council resident survey coming up?

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