Drinkaware is the leading UK-wide alcohol education charity that uses research and evidence to help people make better choices about drinking.
Every year, it commissions a ‘Drinkaware Monitor’ survey to find out who’s drinking, how much, and why.
In 2021, the survey looked at the nation’s drinking more than a year into the coronavirus pandemic.
To build on its findings from 2020, Drinkaware wanted to dig deeper into how drinking habits had changed during the pandemic.
It commissioned us to do the digging.
- Qualitative research
- Quantitative data analysis
- Data visualisation and reporting
TL;DR: PS Research analysed quantitative data and carried out qualitative research to provide a deeper understanding of alcohol consumption in 2021 and presented the findings in an engaging way for different audiences.
Drinkaware came to us for quantitative research. They left with a combination of quantitative analysis and qualitative research across four reports, designed to engage multiple stakeholders.
That’s the advantage of mixed methods: it helps you get more from your research.
By coming to the project with fresh ideas, we suggested new ways of analysing and reporting that painted a more complete picture. We were then able to work with (not for) the Drinkaware team to realise them: our research industry knowledge and software combined with their subject expertise.
We approach every project with the same aim: helping you make a difference.
We’re proud to have lent our skills to the brilliant work Drinkaware does.
What does the data really mean?
That’s what Drinkaware wanted to know.
They had data tables and technical reports from YouGov. They needed to dig into the data even more and present the findings in a way that engaged professional stakeholders.
We got to work with YouGov’s fancy analysis tool, exploring trends over time, looking for significant differences from previous annual data, performing demographic comparisons, creating new segments and cutting the data up in different ways. From this, we found new meaning and fresh insights including, for example, the relationship between deprivation and alcohol.